Q: Problem

Identified Problems Logo Design Issues: The old logo lacks balance and proportionality, making it unsuitable for display and print in various formats. The coffee bean and key combination does not effectively represent the brand’s core values of freshness, education, or interactivity. The overall design is rigid and fails to evoke the warmth and personality associated with coffee culture. Typography Challenges: The typeface does not align with the brand’s vision of being approachable and modern. Font dimensions appear disconnected from the logo, leading to visual inconsistency. Brand Identity Gap: The old identity does not adequately communicate the premium, inviting, and interactive nature of the Login Coffee experience. The lack of a cohesive color palette and design language leads to weak brand recognition. Lack of Usability: The old design does not scale well for digital platforms or packaging, reducing its adaptability for branding across mediums. The lack of storytelling elements in the visual identity fails to create an emotional connection with consumers.

Q: Approach

Our Approach Research & Analysis: Conducted a detailed study of Login Coffee’s vision, mission, and unique selling points (freshness, education, interactivity, mobility, online sales, and customizable brewing). Assessed competitors and current market trends to create a distinct identity for Login Coffee. Conceptual Redesign: Focused on crafting a logo that integrates core brand values while being aesthetically proportional and versatile. Explored elements like coffee beans, keyholes, and brewing visuals to reflect freshness, customization, and accessibility. Brand Identity System: Designed a cohesive color palette with warm and earthy tones inspired by coffee, complemented by luxurious accents like white for balance and sophistication. Introduced playful and engaging doodles to add an interactive and approachable element. Modernization of Touchpoints: Developed a custom typeface to align with the new logo for a consistent and polished look. Enhanced usability for digital and physical platforms, including packaging and web design, to cater to mobile-first and e-commerce experiences.

Q: Solution

Solutions Provided Logo Redesign: The new logo combines the essence of coffee (beans and cups) with the symbolic keyhole to communicate Login Coffee’s mission of unlocking rich, customizable coffee experiences. Designed with proportionality and simplicity to ensure scalability and visual balance across all mediums. Typography Customization: Created a custom font inspired by the new logo’s shapes, ensuring a cohesive and unique typeface that reinforces the brand’s personality. Improved font proportions to enhance legibility and brand recognition. Brand Identity Development: Established a consistent visual language through the use of earthy tones, playful doodles, and premium design elements. Ensured the identity reflects warmth, authenticity, and interaction, aligning with the target audience’s expectations. Adaptation Across Platforms: Designed packaging that integrates the new logo and doodle elements to make products stand out on shelves and in online listings. Developed a user-friendly web design with interactive features to enhance the online shopping experience.

Question 1

Problem

Accepted Answer

Identified Problems

Logo Design Issues:
- The old logo lacks balance and proportionality, making it unsuitable for display and print in various formats.
- The coffee bean and key combination does not effectively represent the brand’s core values of freshness, education, or interactivity.
- The overall design is rigid and fails to evoke the warmth and personality associated with coffee culture.
Typography Challenges:
- The typeface does not align with the brand’s vision of being approachable and modern.
- Font dimensions appear disconnected from the logo, leading to visual inconsistency.
Brand Identity Gap:
- The old identity does not adequately communicate the premium, inviting, and interactive nature of the Login Coffee experience.
- The lack of a cohesive color palette and design language leads to weak brand recognition.
Lack of Usability:
- The old design does not scale well for digital platforms or packaging, reducing its adaptability for branding across mediums.
- The lack of storytelling elements in the visual identity fails to create an emotional connection with consumers.

Question 2

Approach

Accepted Answer

Our Approach

Research & Analysis:
- Conducted a detailed study of Login Coffee’s vision, mission, and unique selling points (freshness, education, interactivity, mobility, online sales, and customizable brewing).
- Assessed competitors and current market trends to create a distinct identity for Login Coffee.
Conceptual Redesign:
- Focused on crafting a logo that integrates core brand values while being aesthetically proportional and versatile.
- Explored elements like coffee beans, keyholes, and brewing visuals to reflect freshness, customization, and accessibility.
Brand Identity System:
- Designed a cohesive color palette with warm and earthy tones inspired by coffee, complemented by luxurious accents like white for balance and sophistication.
- Introduced playful and engaging doodles to add an interactive and approachable element.
Modernization of Touchpoints:
- Developed a custom typeface to align with the new logo for a consistent and polished look.
- Enhanced usability for digital and physical platforms, including packaging and web design, to cater to mobile-first and e-commerce experiences.

Question 3

Solution

Accepted Answer

Solutions Provided

Logo Redesign:
- The new logo combines the essence of coffee (beans and cups) with the symbolic keyhole to communicate Login Coffee’s mission of unlocking rich, customizable coffee experiences.
- Designed with proportionality and simplicity to ensure scalability and visual balance across all mediums.
Typography Customization:
- Created a custom font inspired by the new logo’s shapes, ensuring a cohesive and unique typeface that reinforces the brand’s personality.
- Improved font proportions to enhance legibility and brand recognition.
Brand Identity Development:
- Established a consistent visual language through the use of earthy tones, playful doodles, and premium design elements.
- Ensured the identity reflects warmth, authenticity, and interaction, aligning with the target audience’s expectations.
Adaptation Across Platforms:
- Designed packaging that integrates the new logo and doodle elements to make products stand out on shelves and in online listings.
- Developed a user-friendly web design with interactive features to enhance the online shopping experience.

Login Coffee

Overview

Project Info

Identified Problems

Our Approach

Solutions Provided

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Login Coffee

Overview

Project Info

Identified Problems

Our Approach

Solutions Provided

Other Project

Verza Sneakers Brand and Visual Identity

Asobu Architect Firm

Pacera FC

Login Coffee

Have a wonderful project in mind? Let's make it happen!

Stay Inspired with Universitype

UNIVERSITYPE

Universitype - Typeface is All Around You

Have a wonderful project in mind?
Let's make it happen!