Ours Travel

Challenges Faced by OURSTRAVEL:

1. Lack of a Clear Visual Identity – The existing branding lacked cohesion, making it difficult to establish strong brand recognition.
2. Not Reflecting the Brand’s Personality – The old identity did not align with the brand’s focus on sophistication, elegance, and modernity.
3. Inconsistency Across Platforms – Different logo variations, typography, and colors were used across social media, print materials, and digital platforms, leading to brand dilution.
4. Absence of a Strategic Brand System – The brand had no clear guidelines for maintaining a consistent tone, logo usage, or typography, affecting professionalism and customer trust.

1. Research & Discovery

• Conducted an in-depth brand audit and analyzed questionnaire responses to understand the client’s preferences and vision.
• Studied high-end travel and hospitality brands to define a benchmark for luxury and sophistication.

2. Concept Development

• Explored various design directions emphasizing minimalism, timeless elegance, and monochromatic aesthetics.
• Focused on a typographic logo approach to maintain a refined, high-end look.

3. Refinement & Brand System Creation

• Iterated on logo sketches and typography to achieve the perfect balance of elegance and modernity.
• Developed a cohesive brand identity system with strict usage guidelines to ensure consistency across all touchpoints.

A Cohesive, Elegant, and Timeless Brand Identity

• Refined Logo Design – A sleek, high-contrast typographic logo that reflects sophistication and luxury.
• Consistent Brand Elements – A carefully curated monochromatic palette, high-end typography, and adaptable design assets.
• Scalable and Versatile Identity – Ensuring logo variations work seamlessly across print, digital, and social media.
• Comprehensive Brand Guidelines – Providing structured rules for maintaining brand consistency, from typography to tone of voice.
• Real-World Applications – Designed mockups for business cards, website, social media, and merchandise to showcase the brand in action.