First Name
Last Name
Email Address
Phone Number
Others please specify
01. Getting to know your business
These questions will help with the strategy session and get to the core of your brand. Please spend some time on these questions and don't hesitate to ask if you're not sure of anything.
What does your business do? What is your service or product?
Is there a unique story behind the name and business?
How and why was your business started and where did the idea come from?
What story do you want your brand to tell its customers?
How do you describe your business in 3 words?
How is your business run? How do your customer find you (Website, Social Media, etc) ?
Others
What is the vision for your brand? What future does your brand want to create?
Who is your ideal audience/customer? Think about age, gender, personality, income, personality etc.
What are your audiences' frustrations/problems they face?
Why would your customers specifically pick YOUR service or product over your competitors?
Who are your top 3 competitors?
What are your brand values? How do those values resonate with you and your business?
What message do you want to convey to your customers? How do you want your customers to feel when they interact with your business?
Creative Direction It’s time to look at the visual side of your brand and get a clearer idea of what you imagine your dream brand aesthetic to be. Don't worry if you're not sure as it's our job to steer the visual direction
What words would you choose to describe your desired vibe and look?
If you have an existing brand identity, why isn't it working for you?
Visual Identity
Any font styles that you like and why?
Any font styles that you dislike and why?
Any colour schemes that you dislike and why?
Any icon, symbol or image that you are connected to that you might want to include within your brand?
Any icon, symbol or image that you definitely don’t want to include within your brand?
Are there any business’ branding that you just don’t resonate with? If so, who and what specifically do you dislike?
Is there anything else you’d like us to know?
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